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It's no secret (or maybe it is for you?) that 67% of the world's internet users* are coming from a mobile device. I've never been the best at math but I'm sure that means it only makes 33% sense to have a website built only for desktop use. ⁠

Now, there are many things to look for when optimising your site for mobile use and even more things to keep in mind too - so here are just a few to get you started: ⁠

Layout + structure - your website probably looks fab and functions well on desktop, but does it look and function just as well on a mobile device?

The top section of ANY website on ANY device should tell the visitor right away where they have landed and why they have landed there. How are you going to solve THEIR problem today? Answer it FAST.⁠

Usability - as well as telling the user why they're there, the top section of your website, including the menu should make it SUPER easy to navigate.

Think about your website users, are they different users arriving on your website for different reasons? Break them down and divide them out. Remove the guess work for them of where they need to go and make it easy to navigate there from the get-go. ⁠

Image size – one of the main things to keep in mind when it comes to desktop VS mobile optimised websites is that anyone using a laptop or computer will generally be using a WIFI connection with higher speeds of upload and downloads.

That means imagery and videos can and will load faster. Plus, there is more viewing room per screen so more room for you to play with without losing the attention of your audience.

With the above in mind and if you've got imagery throughout your website (PS. you should) it's important to keep only what's required on your mobile version. As well as condensing imagery and video you can ensure that you've scaled down the image size to assist with a faster load (Mr Google keeps his eye on those times too you know) and that applies for both desktop and mobile versions of your website. ⁠

Keep it simple - avoid a home page that takes pages of scrolling before the visitor gets anywhere useful.

It's tempting to have something that is pretty, tells your story and represents your brand (which are also important) - but generally speaking - that's not what your visitor is there for.

Give your website visitors the option to learn more about you and your brand if they click themselves there – otherwise they're on your website to know how you can help THEM. And you've only got a short time to convey that to them. ⁠Define the problem and then define your solution.

Is your website optimised for those using a mobile device? Not sure? A website audit can help with that. I’d love to chat about it if you want to reach out.

*Stats from we are social.



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